Anita Dongre's first jewellery line,
"Pinkcity", inspired by Mughal grandeur, was launched this month in
association with Jet Gems.
More and more fashion designers are now creating
jewellery lines to complement their clothing, and jewellery brands, on their side, are warming up to the benefits brought
by these collaborations. The jewellery house, in fact, translates the designs
into Indian earrings using their artisans, while designers benefit from the
jewellery brand's manufacturing set-up.
Couturier
Tarun Tahiliani, as well, has recently showcased his first range of bridal
jewellery at IBFW and has reported that his collaboration with Azva gave him
access to craftsmanship from Junagadh, Mumbai and Kolkata for his wonderful
Indian earrings.
Are all you happy of this new trend? Of course, we are!
