More Lines of Indian Earrings from Indian Designers!

Anita Dongre's first jewellery line, "Pinkcity", inspired by Mughal grandeur, was launched this month in association with Jet Gems. 

More and more fashion designers are now creating jewellery lines to complement their clothing, and jewellery brands, on their side, are warming up to the benefits brought by these collaborations. The jewellery house, in fact, translates the designs into Indian earrings using their artisans, while designers benefit from the jewellery brand's manufacturing set-up. 

Couturier Tarun Tahiliani, as well, has recently showcased his first range of bridal jewellery at IBFW and has reported that his collaboration with Azva gave him access to craftsmanship from Junagadh, Mumbai and Kolkata for his wonderful Indian earrings. 

Are all you happy of this new trend? Of course, we are!