Anita Dongre: a Life in Fashion

Before becoming a major face of Indian fashion, Anita Dongre studied fashion at the university of Mumbai and worked for a couple of years. At the beginning, shops only wanted to apply their own in-house label to her products, rather than allowing her brand to flourish. But Anita Dongre refused and created her own label and store.


According to her, in fact, Indians only began to understand and buy fashion in the last 15 years. Fashion was not considered an industry but more like a hobby. Nowadays, with 3 labels –Little Dongre, AND and Global Desi - and 100 stores, Anita Dongre considered herself a lucky women who can practice her passion. 

For Ms Dongre, it’s time to make India recognised as a country of designers and famous fashion!



Picture of the Day: Aditi Rao Hydari in Anita Dongre

Have you missed celebrities' outfits at the Anita Dongre's menswear collection launched this summer? Don’t worry!


We confess that we are still in love with the beautiful Aditi Rao Hydari, who wore a long dress by Anita Dongre for the occasion. 



She is stunning in electric blue!

See also IIFA Awards outfit!

Indian Trousers at Fashion's Night Out

India's edition of Fashion's Night Out, which had been held in all four years previously in Delhi, finally came to Mumbai.

We couldn't help but notice these stylish white Indian trousers which Masaba Gupta and Anushka Manchanda chose to wear. They are perfectly in line with this season's fashion.


More interested in Indian skirts?

Picture of the Day: Urmila Matondkar in Anita Dongre Maxi Dress


The Bollywood celebrity Urmila Matondkar showcased an amazing Anita Dongre dress at Zee 20 Year Celebration Party
The style was quite unique: a structured bodice in red ad black tones, and a long flowing skirt.
She looked so feminine and elegant in this outfit!

Raveena Tandon Knows How to Use Indian Accessories

Bollywood actress Raveena Tandon showed us how to select Indian accessories at the annual Miss Diva 2013. She perfectly matched  a gold saree with a small clutch.
Her finishing touches of rings and earrings were also exquisite - don't you just love her matching of colours?


Have a look also at this picture!

Picture Of The Day: Priyanka Chopra And Her Favourite Indian Earrings

Indian actress Priyanka Chopra and Ram Charan Teja were spotted on the sets of primetime television serial, Bade Acche Lagte Hain. The beautiful actress was wearing amazing red and white Indian dress which she teamed with dazzling Indian earrings.

We genuinely think she looked radiant!





Miss Diva 2013 : Beautiful Malaika Arora-Khan with Indian Earrings

In Mumbay on Thursday morning, the winners of Miss Diva 2013 were declared at a star-studded event at Westin Mumbay Garden City.

Miss Diva was stated by renowned people like Malaika Arora Khan. She wore a nice white grown accessorised with white Indianearrings.


It would have been great to see her walk the ramp!


Picture of the Day: Printed Indian Skirts at LFW A/F 2013


Siddharth Arya's catwalk at the last Lakme Fashion Week was all about prints!
The designer astonished the audience with a mix of tones, from neon green to grey, and with innovative Indian skirts of different lengths and structures.


Indian Bridal Wear in New Delhi by Anita Dongre

Anita’s show at Lakme Fashion Week was definitely incredible and unforgettable. But the show is about to start again as the Indian designer will present her new Indian bridal wear collection in a two-day trunk show at the MG Mall, in New Delhi, on September 13 and 14.

The Jaipur Bride 2013 collection will feature bridal lehengas and anarkalis. Her work should include an original twist of linear symmetry as well as geometric patterns. 
Dongre’s Indian bridal wear will boast not only the trendiest colors such as hot pink, lime greens and corals but also the classic gold and cream.




Find your dream outfit!

Picture of the Day: Denim Indian Skirts are Jacqueline Fernandez's Choice

Bollywood star Jacqueline Fernandez showed off a denim skirt at Lakmé Fashion Week. We love her look, and we're sure that you agree. She showed that Indian skirts are not limited only to traditional fabrics, but can also have modern influences.