Showing posts with label taj mahal tea. Show all posts
Showing posts with label taj mahal tea. Show all posts

Designer Anita Dongre at Lakme Fashion Week Winter Festive 2014



One of the best-known Indian designers at the forefront of the Indian fashion scene for over 20 years, Anita Dongre, was present once again to display her latest collection at Lakme Fashion Week Winter Festive 2014. She participated not only as a designer but she is also on the Advisory Board of the event. Indeed her experience and her knowledge are incredibly valuable for the management of such an event. 

As her passion to contemporise Indian heritage, she showcased her latest beautiful collection called “India Modern” on the third day of Lakme Fashion Week Winter Festive 2014. This collection celebrated Indian crafts and textiles in a modern context with contemporary designs and shapes. Anita Dongre brought to the runway beautiful Indian clothes such as bridal lehengas paired with crop tops, embroidered pants, couture gowns etc. All made with fabrics, colors and techniques that show the talent of the Indian craft with the modern touch of the designer. It is described as a reflection of an assured 21st century confident woman, who is sensuous, determined and knows exactly what she wants, yet cherishes her Indian roots.

The show was presented by the tea manufacturer Taj Mahal Tea. Anita Dongre loves drinking tea, in particular she likes the Taj Mahal brand's teas and that is why she said, “I think it is a good association”.  But not only about her tea preference but this association it is also linked with her passion for Indian heritage and that is what she explained: “It is heritage yet contemporary and is a connoisseur's choice, which is why I have associated with the brand."

Let’s have a look on the beautiful pictures of this remarkable show:


Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014

Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014

Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014Anita Dongre's collection on the Ramp at Lakme Fashion Week Winter Festive 2014


Anita Dongre on the runway with models

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