"The brilliant thing about Brewer Street is that we'll be able to have natural light coming in through the roof" , said Caroline Rush, the CEO of the British Fashion Council.
The idea of this trade event? The £28 billion British fashion-industry wants to show what they created to global press, industry buyers, bloggers, photographers and chancers. So just take a look at all the beautiful models wearing clothes of the most famous designers of the world. But there will be as well some newcomers who will have their first show during the next five days. Edeline Lee, Toga and Hills & Friends are mentioned as Must-See.
When you have no possibility to go to London Fashion Week, why not checking out the London Fashion Weekend (24th - 27th September)? Host in the Saatchi Gallery you can find Trend Shows by TheOutnet.com and Designer Galleries of international and British Brands, framed by a dynamic events programme. It is the perfect alternative to get a taste of the Fashion Week including insider knowledge and style advice.
Source: London Fashion Weekend
http://www.londonfashionweek.co.uk/live.aspx
But if you don't want to watch alone, enjoy London Fashion Week at Carnaby. You can watch all the shows on a ginormous outdoor screen; and always keep your eyes open: there are a few shops giving discounts or small gifts. At least get yourself a London Fashion Week Cocktail at Riding House Cafe at the end of the day (each one is named after snappy quotes from the likes of Karl Lagerfeld and Anna Wintour) and discuss about the stunning collections.
You don't need to sit in the front row to experience London Fashion Week, you just need to know where to go else!