My Pick of the Most Unusual Looks from Amazon India Fashion Week

Fashion weeks are always full of so many contrasts - on one hand are the beautiful and inspiring clothes, and then on the other are the mundane and the wtf clothes. This post is about the latter type of clothes.

Designers should express their creativity on the ramp through their clothes, but sometimes this takes a turn for the ultra unusual and these styles are in my opinion, very unusual. Unusual because of the strange cuts, colours or just the putting together of the outfit. Ramp pieces are not meant to be worn as they are, as they express the creativity, and subsequently the more commercial styles become available, but even for ramp pieces - these styles are unusual in my opinion.

I asked a friend of mine who is a non-fashion person and speaks hindi to put the captions. He translated for me and it sounded quite funny!

Mujhe topi aur kurta pehna diya zabardasti

Aise patloon to sirf jail mein pehente hai na?

Plastic ki Bag ke jaise dress pehene ki hamesh ichha thi meri

Baby ko frill pasand hai, lekin yeh to hadh ho gayi

Mummy, thoda gila kar diya, change kar loon?

Mere aas paas nahi aana

Charas? Ganja? Kuch to hoga?

Yeh shiny shiny material bahut chubhta hai

Rishte mein to hum tumhare baap lagte hai

Mukje black aur colours randomly join kar ke jacket bahut pasand hai. Daadi ko bhi

Mummy, aapko nahi samjhe ga, yeh fashion hai

Haan, maine kiya khoon. Is jacket mein.

Kahan dekhoon, kya karoon, itne colours aur lines ki dimaag hi nahi kaam karta hai

? = necklace ks shape. @ wala kahan gaya?

Pictures from strandofsilk.com

Celibrity Showstoppers at Indian Fashion Weeks

For the last seasons of several Indian fashion weeks, we haven't seen a lot of celebrities walking the ramp.

A small variety of celebrity showstoppers were present for the spring/summer season for the finale of several Indian designers. Within the finales, we saw Aditi Rao Hydari for Payal Singhal, Koyal Rana for Joy Mitra, Sania Mirza for Ritu Pande, Monica Dogra for Kanika Saluja and Arjun Rampal for Rohit Bal. For a long time now, Indian designers have included celebrities in big events such as Wills Lifestyle Indian Fashion Week, because it’s a sort of distraction to have Bollywood celebrities walking on the ramp and even better for the audience. However, having these celebrity showstoppers during these events remains strictly business.

For example, this year for Amazon India Fashion Week, there were an unprecedented number of celebrities who attended, but not necessarily for walking the ramp. The first celebrity that we saw in a show was Sonal Chauhan for Nikhita Tandon, which wasn't until Day 4 of the event. And for the rest of the week, it was more about focusing on the clothes than anything else.

Nikhita Tandon, the only designer who featured a celebrity in her show, stated that she was surprised to be the only one. Because for her, it’s not that important to have a celebrity walking during a show, but for sure it helps to get easily noticed, especially for the new designers and can be very interesting for them.

Showcasing a celebrity within your show is a big choice to make, and sometimes some shows need a celebrity showstopper to gain more attention, depending on the major part of the collection that the designer wants to share.

For some designers, they believe that there is no particular need for a celebrity because their collections are already well known. And obviously, they have to take in account that showstoppers are attractive of course, but they are also very expensive.

For a Grand finale of an event such as Lakme Fashion Week or Wills Lifestyle India Fashion Week, it can be very interesting and important to have a celebrity in the show. This is because the finale will close the fashion event, so it’s understandable that the designer will want to make a lasting impression somehow,  sometimes the sponsor will even ask the designer to do it.

  

For others, it’s also the fact that showstoppers will not necessarily walk for a show without a particular reason. Often, it’s because it will bring the showstopper a kind of gratification, or because there is a friendship between the designer and the showstopper.

So the real question is, do you think that Indian designers really need celebrity showstoppers during an Indian fashion week?

Want to see more about celebrity style?

Amazon India Fashion Week AW 2015 Grand Finale Highlights

Amazon India Fashion Week Autumn/Winter 2015 has come to an end. Famous Indian designers were present at this big event. In total, this year, there were 25 designers like Tarun Tahiliani, Ritu Kumar, Sabyasachi Mukherjee, Raghavendra Rathore and many others. But the favourite part of this India Fashion Week edition was the 25th Grand Finale, where all the designers from the event were there to celebrate Indian heritage.

For the Grand Finale, all designers shared their collections with a specific theme “Crafts of India”. They gave us a fantastic show by offering us their inspirations from Indian history and Indian culture.

Big names of Indian Fashion like Manish Arora, Rajesh Pratap Singh, Rina Dhaka, Abraham & Thakore, Manish Malhotra, Sabyasachi and Wendell Rodricks came together at the end of the finale show. We saw the Indian designer Bal starting the party mode. All others designers, and even models joined this fun side at the ramp, during the final show. 

About the collections showcased at the Grand Finale, we saw a lot of creativity, originality, innovation, and style mixing Indian and Western fashion. The main clothes were dresses, sarees, gowns, lehengas, suits, sherwanis and jumpsuits. Different styles were embellished beginning with a western collection, deep colours of daylight, ethnic beauty and lots of rich Indian bridal wear. 

We also caught a stunning view on the stage, of the silhouette of a dome with little dolls and mirrors held up by white dresses. It was a real gift for Indian fashion lovers to see how Indian heritage was reflected in the show.

Amazon India Fashion Week’s Grand Finale began with Wendell Rodricks’s collections - a beautiful orange dress with bold and edgy garments. While Varma’s models on the ramp, wore turbans and outfits with a shimmery effect.

Pankaj & Nidhi's collection offered to us, a completely different style with geometric inspirations and florals in all their dresses. For the first time, these two Indian designers were very happy to showcase their collections during a finale show.

Gaurav Gupta wanted to bring the idea and statement of “unity and diversity” in his collection. It was important for him to send this message to everyone and added “We are one big family”. 

This year, Amazon India Fashion Week Autumn/Winter 2015 was once again a real success. Having as the main sponsor, the most well known online portal, Amazon, certainly boosted the importance and publicity of the five-day fashion gala.