For 3 days, The Pink City has hosted the Rajasthan Fashion Week (RJW), organized for the first time by Raahul Dhyani and Sharad Patel of VCS Events and
Entertainment Pvt Ltd.
The event was a heady mix of creativity, innovativeness, business and glamour.
The duo explained in a joint statement they wanted to create this event because "The Indian fashion industry needs diversification and innovation to generate greater business opportunities both within the country and globally. Several international buyers have shown interest in the Indian market. RFW aims at leveraging from this interest and celebrating fashion in India in a big way and opening newer roads in the business of fashion"
For this first season, the RFW have had 30 national and international designers participating in it : Himmat Singh, B-Town, Neeta Lutta, Ritu Kumar, Mandira Wirk, and many others.
In most of the shows, the designers have presented traditional Indian wedding outfits as lenghas, sarees and anarkalis.
The event was a heady mix of creativity, innovativeness, business and glamour.
The duo explained in a joint statement they wanted to create this event because "The Indian fashion industry needs diversification and innovation to generate greater business opportunities both within the country and globally. Several international buyers have shown interest in the Indian market. RFW aims at leveraging from this interest and celebrating fashion in India in a big way and opening newer roads in the business of fashion"
For this first season, the RFW have had 30 national and international designers participating in it : Himmat Singh, B-Town, Neeta Lutta, Ritu Kumar, Mandira Wirk, and many others.
In most of the shows, the designers have presented traditional Indian wedding outfits as lenghas, sarees and anarkalis.
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