Picture of the Day: A Beautiful Saree by Payal Singhal

Romance comedy Ramaiya Vastavaiya was launched this summer. Shruti Haasan attended the first look of the movie in a beautiful saree by Payal Singhal. 
We love the delicate yellow net paired with the skirt.. and you? 

Meera Mahadevia and the Importance of Accessories


Indian designer Meera Mahadevia is definitely a cult queen in customised accessories. High quality standard and customer satisfaction are achieved through expert craftsmanship work in the manufacturing process of her collections.

The message that we extrapolated having a look to the designer’s creations is that every outfit can acquire a touch of glamour if paired with the right accessory.

 


We fell in love with every single bag!
Every piece branded Meera Mahadevia has a strong and different personality, you can find delicate and simple clutch, but also colourful and heavy embroidered ones.


 

Discover more about Indian Designers

Picture of the Day: Payal Singhal Show at Lakme Fashion Week

At the last Lakme Fahsion Week W/F 2013, designer Payal Singhal showcased the new collection of sarees and contemporary Indian fashion.

The silhouette in white and gold were enriched by earrings and bracelets of the same tone.


Abraham Thakore Fashion Trends

On day 3 of the Wills Lifestyle India Fashion Week A/W 2013, Abraham Thakore presented their collection called 'Shaadi Redux'. A traditional Indian line which looks modern, with a clear 21st century's influence.
The designers duo stated 'our collection is for someone who wants to get married in a suit or skirt' - such a cool way of thinking!

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Picture of the Day: Abraham Thakore Dress at Will's Fashion Week

David Abraham of Abraham Thakore heads the design company's contemporary couture section.This black dress, showcased at Will's Fashion Week in India, shows off the design house's mastery of contemporary style.

Why not have a look at Strand of Silk's collections of A&T styles?


Play with Colours in Payal Singhal!

Talented designer Payal Singhal recently showcased her collection Char Bagh at Lakme Fashion Week W/F 2013. She added a touch of magic to the whole event with her line inspired by the four gardens of Persia. Fine embroidery and bright colours matched the theme: pink and black were used for the natural earthy fabrics, which ranged from silk mul-mul to cotton and crepé.
Our selection of beautiful outfits by Payal Singhal is part of her finest embroidered line of Indian dresses, Indian salwar kameez suits and bridal lehengas.

Play with colours and choose Payal for your special events! 

Picture of the Day: Anushka Sharma at IIFA Awards with Meera Mahadevia Bag

Let's take a look to the past and enjoy a classic look, shall we? Anushka Sharma, one of Bollywood's most promising contemporary actresses, chose this spectacular saree to wear at the IIFA. Adding the perfect finishing touch to her look was a classy Meera Mahadevia bag.

Take a look at Strand of Silk for her latest collections.



Anita Dongre: a Life in Fashion

Before becoming a major face of Indian fashion, Anita Dongre studied fashion at the university of Mumbai and worked for a couple of years. At the beginning, shops only wanted to apply their own in-house label to her products, rather than allowing her brand to flourish. But Anita Dongre refused and created her own label and store.


According to her, in fact, Indians only began to understand and buy fashion in the last 15 years. Fashion was not considered an industry but more like a hobby. Nowadays, with 3 labels –Little Dongre, AND and Global Desi - and 100 stores, Anita Dongre considered herself a lucky women who can practice her passion. 

For Ms Dongre, it’s time to make India recognised as a country of designers and famous fashion!



Picture of the Day: Aditi Rao Hydari in Anita Dongre

Have you missed celebrities' outfits at the Anita Dongre's menswear collection launched this summer? Don’t worry!


We confess that we are still in love with the beautiful Aditi Rao Hydari, who wore a long dress by Anita Dongre for the occasion. 



She is stunning in electric blue!

See also IIFA Awards outfit!

Indian Trousers at Fashion's Night Out

India's edition of Fashion's Night Out, which had been held in all four years previously in Delhi, finally came to Mumbai.

We couldn't help but notice these stylish white Indian trousers which Masaba Gupta and Anushka Manchanda chose to wear. They are perfectly in line with this season's fashion.


More interested in Indian skirts?