Anita Dongre : The Trend Setter!


Quote by Anita Dongre


Anita Dongre grew up in the hip suburb of Mumbai, Bandra. She perused her childhood passion for fashion; studying about Fashion Designing at one of the finest fashion institute, S.N.D.T, Mumbai. She entered the world of fashion as soon as she completed her course. She started her own label AND Design India Ltd in 1998, along with her sister Meena Sehra & brother Mukesh Salwani
Today, Anita Dongre is one of 50 most powerful business women in India (fortunemagazine,2013), she has three labels namely: AND (Western Wear), Global Desi (Indo-Western) & Anita Dongre (Timeless, Iinterpret, Grassroot and Menswear). Recently, she started with her own jewellery label called the Pinkcity
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Labels of Anita Dongre

Anita Dongre at the Wills Lifestyle Fashion Week, 2011


The Anita Dongre Collection at the Wills Lifestyle Fashion Week Autumn/Winter, 2011 displayed a unique blend of Indian and western fabrics. This modern collection combined long sleeved printed dresses with black bucket belts, jacket caps, stockings and boots, perfect for the winter collection. Brocade jackets were cleverly teamed up with black coloured snug-fitted polo neck and mini skirt. Anita Dongre’s collection incorporated rich Indian silhouettes like raw silk pleats, styled into unusual shapes. Black fabrics were given new definition with silver thread and golden embroidery for the Lehenga and mini-skirts. The Anita Dongre dresses were a brilliant amalgamation of Indian weaves and western silhouettes.

Anita Dongre Collection at Wills Lifestyle Fashion Week Autumn/Winter, 2011

Anita Dongre Collection at Wills Lifestyle Fashion Week Autumn/Winter, 2011


Anita Dongre at the Wills Lifestyle Fashion Week, 2012


 The Anita Dongre Collection at the Wills Lifestyle Fashion Week Spring/Summer 2012 was inspired by the 70’s Bohemian Look; her collection was called the “Bohemian Chic”. The ramp was splashed with soft summery colours like light grey, pale pink, feather white, faint yellow and sky blue. The Anita Dongre dresses were for the jovial, gregarious women, who love fashion and freedom. Her Anita Dongre dresses had delicate details of lace and the hand embroidery with hint of block & ikkat prints. The collection focused on breezy dresses, maxi dresses and comfy-style shirts; perfect for the rising temperature. The Anita Dongre  dresses showcased her vision about bringing happiness and joy through her clothing line! GOOD VIBE :) 

“Bohemian Chic” at Wills Lifestyle Fashion Week Spring/Summer, 2012
“Bohemian Chic” at Wills Lifestyle Fashion Week Spring/Summer, 2012



Read more about the Wills Lifestyle India Fashion here!

Or have a look at other Indian Designers!