She has uniquely used traditional techniques and indigenous materials, and with constant experimentation and research, Neeru has created a contemporary and fashion focused approach to textile design. The combination of her unique sensibility, especially in tone and texture, with her profound knowledge of the weaving process and other textile techniques teamed with her knowledge of the modern fashion landscape, has lead to her creating a completely innovative and modern collection of garments.
A 1980 graduate of the National Institute of Design in Ahmedabad in India, Neeru Kumar made her first commercial breakthrough in 1989 with her signature ‘First Design’, a black and tussar weave, which was acclaimed internationally. She was then widely covered by the media as a indian designer who had achieved a rare synergy between classic textile craft and contemporary design, her work is often described as 'contemporary classic'.
Indian designer Neeru Kumar also recently launched her new label by none other than the extremely charismatic and graceful Ms.Karisma Kapoor, Bollywood superstar and Neeru's brand ambassador. This one of its kind collection consisted of tunics and kurtis, combining the beauty of traditional Indian wear whith a western chic flare. Woven from premium quality imported fabric, these outfits are singular in design, supremely comfortable and lay great emphasis on silhouettes.
So whether you want to get ready for college or work, a casual weekday outing, a social do or a weekend brunch, all you need to do is slip into one of Neeru Kumars outfits and presto; you're ready to make heads turn!
Here are some of our favourite items by Neeru Kumar at the moment:
What makes these fresh and vibrant outfits unique is that though they are limited editions; they are designed keeping in mind both, teenagers and adults.
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