Anita Dongre: a Life in Fashion

Before becoming a major face of Indian fashion, Anita Dongre studied fashion at the university of Mumbai and worked for a couple of years. At the beginning, shops only wanted to apply their own in-house label to her products, rather than allowing her brand to flourish. But Anita Dongre refused and created her own label and store.

According to her, in fact, Indians only began to understand and buy fashion in the last 15 years. Fashion was not considered an industry but more like a hobby. Nowadays, with 3 labels –Little Dongre, AND and Global Desi - and 100 stores, Anita Dongre considered herself a lucky women who can practice her passion. 

For Ms Dongre, it’s time to make India recognised as a country of designers and famous fashion!