Designer Anju Modi : The Indian Cinema Inspired Indian Fashion Industry

According to the Indian designer Anju Modi, Indian cinema has a crucial role in promoting the Indian design industry in every era. She told to IANS that : "Cinema plays an essential part in every Indian's life. We always get mesmerised and inspired by cinema. I remember every era on Indian cinema which gave different recognition to costume designing. From those grand sets and elaborate costumes Indian cinema became an important part of the Indian fashion industry. And since then everything is about movies and cinema."

(Bollywood star Madhuri Dixit showcasing a bridal lehenga by Anju Modi (right) at Couture Fashion Week in New Delhi )

Modi is one of the founding members of the Fashion Design Council of India (FDCI), the industry's apex body. She launched her label in 1990 and has been a strong force in the vehement increase in growth, awareness and potential of fashion in India and believes in taking risks for creating new things.

In 2006, Modi was one of only four Indian designers selected for Heyers Fashion Festival in Paris, organized by the Chambre Syndicale, also the organisers of the Paris Fashion Week. In the same year, she was also invited to present her collection at the Miami Fashion Week.
She designs traditional Indian clothes like saris, lehengas, anarkalis, salwar kameez, dupatta and many other pieces.

Thanks to her experience, Modi felt that the "Indian fashion industry is emerging and making its own place in the domestic and international markets. In the last few years, the industry has grown bigger and better, and International designers and fashion houses are getting inspiration from Indian textiles and fabrics. I have been working on development of new fabrics and colourways for the last two decades. My work has been appreciated internationally," she said.
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