The fashion industry is fast growing, challenging and competitive.
These features make a career in Fashion Design one of the steepest paths possible.
Moreover, India is characterized by a further complication: the variety of tastes between traditional and contemporary clothing.
What is the recipe for success then?
Unfortunately there's not just one, each story is unique. But today we want to focus on a designer who managed to turn the risks of this business in strengths: Anita Dongre.
When Anita Dongre started creating her collections traditional, heavy embroidered Indian clothes had were doing good in their market. Nevertheless, she decided to focus on a new segment: she wanted her products to attract younger targets, adapting the tradition to the new urban trends.
Her experiences abroad proved crucial in creating a unique new style for her lines, which are the result of a balanced mix of tradition and innovation.
The success she obtained is Unbelievable! Imagine that the business magazine Forbes stated that her business is headed to becoming the most profitable among Indian Designers!
..What can we add? Congratulations Dongre!
Below you can see a sample of her creations.
These features make a career in Fashion Design one of the steepest paths possible.
Moreover, India is characterized by a further complication: the variety of tastes between traditional and contemporary clothing.
What is the recipe for success then?
Unfortunately there's not just one, each story is unique. But today we want to focus on a designer who managed to turn the risks of this business in strengths: Anita Dongre.
When Anita Dongre started creating her collections traditional, heavy embroidered Indian clothes had were doing good in their market. Nevertheless, she decided to focus on a new segment: she wanted her products to attract younger targets, adapting the tradition to the new urban trends.
Her experiences abroad proved crucial in creating a unique new style for her lines, which are the result of a balanced mix of tradition and innovation.
The success she obtained is Unbelievable! Imagine that the business magazine Forbes stated that her business is headed to becoming the most profitable among Indian Designers!
..What can we add? Congratulations Dongre!
Below you can see a sample of her creations.
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